Press Releases: Anyone Else Want A #1 Ranking?

As you may know, press releases are a great way to get the word
out about your business. If done properly, your website can get
fr-ee publicity and exposure by the media which can lead to alot
of traffic and sales.

But one thing many marketers don't realize is that press
releases are great for the search engines too. When the major
search engines "spider" these wire services, it's quite possible
that your press release can get a top ranking for some major
keywords.

When writing a press release you should try to "optimize" it for
the search engines. Basically, the same rules that apply for web
pages should also apply to your press release.

You should include your most important keyword(s) in the title
of the press release. The body of the press release, should also
include your most important keyword(s) sprinkled generously
throughout, especially in the first paragraph.

In other words, the same rule for "keyword density" in your web
page should also be applied to your press release. As you may
know, "keyword density" simply means the number of times your
keyword(s) is used in a given page.

But don't over-do it with the keywords. Search engines frown
upon this sort of thing which is called "keyword stuffing."

You want a fine balance so that your press release makes sense
not only to the potential reader, and media, but also makes
sense to the search engines too.

Now that you have some of the basics covered on optimizing your
press release for the search engines, it's now time to write
your press release.

You don't have to be a writer to put out a good press release.
Just write in your own natural style, the way you feel most
comfortable and keep it short and simple. Your press release has
to be newsworthy so make sure is NOT a blatant advertisement for
what you are selling.

Your press release should also be properly formatted. To get a
good idea on how to properly format your press release you can
visit this link:

http://www.pressflash.com/anatomy.html

Once you are done writing your press release it's time to submit
it to the news wire services online. Many press release or wire
services online charge you a fee. But there are also a few of
them that you can submit to online at no cost.

Here are a few of the sites you can submit your press release to
at no charge:

http://www.prweb.com http://www.free-press-release.com/submit
http:/www.dime-co.com/submitpress.html
http://www.dbusiness.com/pressrelease.htm
http://www.webazar.com/AddNews.asp

There you have it. This article isn't a complete guide by any
means to writing press releases so you may want to go to your
favorite search engine and do some research.

But hopefully, this article got you thinking "outside the box"
by writing and optimizing your press release for the search
engines.

Well, what are you waiting for? Start including press releases
in your marketing strategy today!

Who knows, you may even get a #1 ranking!



About the author:
Jessica Dolce has been successfuly marketing her mlm business
online by thinking "outside the box" and helps others to achieve
their dreams of financial independence. To learn more about her
mlm business you can visit this link:
http://www.smokincigarettes.com