January / February 2006 YStore Newsletter

What an exciting new year we are having at 1 Choice! We have updated our site just a little bit. Nothing too fancy as we save all the fancy work for your stores. Our website is designed for information for Yahoo Store Owners.

We would love to hear your thoughts about the new look! Send them to support@1c4y.com Our goal was to make the packages we have available easier to navigate as well as informing our customers on how to get started.

We have been focusing more and more on SEO for our customers as this is the top requested information that we receive. Without SEO, your spending all of your profits on pay per click advertising. Yes SEO is difficult and takes time. But it truly is worth it! Check out our latest blog articles and recent additions as well!

1 Choice 4 YStore Class We are in the process of moving our online courses to a new home. We are setting up our classes using Moodle Software and still trying to learn our ins and outs. The move is taking a little longer then we had hoped but would like to offer a preview for all of our subscribers!

We have started our online course called Yahoo Store Editor 101. The main focus of this course is to help you move around within the Yahoo Store Editor. Adding products, adding sections, moving things around, etc. The class is short and sweet and we are offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com

What is REALLY exciting is that store owners can use the course for teaching new employees! Instead of spending days trying to teach them how to use the store while also trying to take orders, get out orders, and everything else you have to do....You can give them the URL and have them complete the course by themselves. We hope to save you hours of time it would take to train them.

The class URL is www.1choice4yourstoreclass.com

Sign Up a new account and them email us for the Activation Key. Please put Activation Key in the subject of your email. We will also be creating a downloadable ebook format as well for this course as well as our other courses.

Blog Content Packages and can be seen at http://store.1choice4yourstore.com/blog-content.html

Google loves fresh new content. With a blog added on to your site, you can keep your site updated more often and at the same time add content to your site relevant to your products. Relevancy and content is the MOST important aspect of your site.

All articles are published and optimized by us to assist in placing your website in a better position on the search engines for your industry.

Bad BMW...Bad!
http://www.searchengineguide.com/searchbrief/senews/006729.html

Web Site Design Impacts Online Sales
As the dust settles on this latest season's holiday shopping data, there is yet one more issue to consider before this time next year: conversions.
The recent release of the Top 40 Online Retail Satisfaction Index revealed that consumer satisfaction with most of the top 40 retail Web sites dropped over the holiday season See the Full Story:
http://www.ecommercetimes.com/story/48416.html

Microsoft Embarks on New Internet-Tech Research Initiative
Microsoft has formed Live Labs, a new research partnership meant to jump-start its Windows Live initiative by investigating new Internet-centric technologies and products that offer commercial possibilities. Windows Live is a free ad-supported service that helps users develop their own online desktop applications, such as calendars, e-mail and instant messaging. See the Full Story:
http://www.ecommercetimes.com/story/48518.html

Google vs. Government Row Raises Worrisome Legal Issues
Since the revelation last week that the Justice Department has subpoenaed Google for search-term data, Internet users have been awakened to its profound ramifications. At some date in the future, many fear, they may be confronted with questions by the government or from law-enforcement agencies about their own search behavior. Companies may be just as vulnerable See the Full Story:
http://www.ecommercetimes.com/story/48502.html

Study: Poor Web Design Alienates Customers
One twentieth of a second. That's about how long it takes for a Web site to make a first impression on an Internet user, according to researchers at a Canadian university, whose findings could have competitive impacts for businesses on the Web. See the Full Story:
http://www.ecommercetimes.com/story/48310.html

Google Beefs Up Mini for Enterprises, E-Commerce
The day before the one-year anniversary of the launch of the Mini, Google's first search appliance meant to be affordable in small-business settings, the company is rolling out two higher-priced products that will enable two and three times the number of documents to be indexed and searched. See the Full Story:
http://www.ecommercetimes.com/story/48259.html

Can Retailers Take the Free Out of Shipping?
Tucked away inside the wave of enthusiasm over the strong 2005 holiday shopping season -- which saw sales exceed forecasts while shoppers expanded their buying to new categories -- is a slight complication that could trip up some retailers hoping to turn those great sales into great profits. See the Full Story:
http://www.ecommercetimes.com/story/48185.html

Microsoft to Launch AdCenter System by June
Microsoft plans to launch its system for selling advertising alongside regular search results by June in the United States, giving the company its next piece of ammunition in the battle with rivals including Google and Yahoo. Microsoft has been testing its ambitious new platform for selling all kinds of online advertising, called adCenter, since last spring. See the Full Story:
http://www.ecommercetimes.com/story/48279.html

Search Engine Ads Garner $5.75 Billion in 2005
North American advertisers spent US$5.75 billion on search engine marketing in 2005, a 44 percent increase over the previous year, according to a report released Monday by the Search Engine Marketing Professional Organization (SEMPO). See the Full Story:
http://www.ecommercetimes.com/story/48209.html

Amazon's Reviews Are Now Searchable
http://www.ecommercetrends.com/ecommercetrends-56-20060113AmazonsReviewsAreNowSearchable.html

Why Advertising Agencies Hate Search Marketing
http://www.searchengineguide.com/searchbrief/senews/006677.html

Google Adds Desktop AdWords Editor
http://www.searchengineguide.com/searchbrief/senews/006638.html

What do Yahoo! and Avis Have in Common?
http://www.searchengineguide.com/searchbrief/senews/006606.html

Men and Women and Search
http://www.searchengineguide.com/searchbrief/senews/006536.html

Men and Women and Search - Part 2
http://www.searchengineguide.com/searchbrief/senews/006587.html

Why Viral Marketing Is Essential To Low-Cost Search Marketing
http://www.searchengineguide.com/searchbrief/senews/006596.html

MSN to Drop Yahoo! Within Six Months
http://www.searchengineguide.com/searchbrief/senews/006531.html

How the Search Marketing Industry Shot Itself in the Foot
http://www.searchengineguide.com/searchbrief/senews/006523.html

Thoughts For The Beginning Blogger
http://www.netdummy.com/netdummy-31-20060119ThoughtsForTheBeginningBlogger.html